This is a hypothetical rebrand for Waffallonia, a store that sells Belgian LiƩge waffles and ice cream. Waffallonia is a small store that is well like by people in the community but didn't have consitent branding and almost no online presence.

I created a rebrand that fit the fun atmosphere of the store, keeping the blue color they had already incorporated into their storefront. The proposed redesign pushes their online content design in a way that is easy to update for a small business.

Project Info
2023 / Branding

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Website designed and coded by Lucy J Chen. 2023.