LUCY J CHEN

This is some of the ilustration and design content made for the paper. In addition to illustration and design for the weekly paper, I also design a magazine, art direct and communicate with freelancers and photographers, manage and organize print content, and create various social media and marketing campaigns.

Pittsburgh City Paper is Pittsburgh's leading alternative weekly newspaper, focusing on local news, opinion, and arts and entertainment. The paper prides itself on being free and for the people, telling community stories and covering protests often overlooked. City Paper is the 14th largest (by circulation) alternative weekly in the United States.

Info
2021-present / Illustration, design, art direction

Editor-in-Chiefs
Lisa Cunningham
Ali Trachta

Probably our most successful campaign has been the launch of the weekday daily newsletter, City Pigeon.

City Pigeon is a fun packaging of City Paper content. For this design we decided to go in a bit of a different direction than our usual branding. We took the mascot, a Pigeon to be the "carrier" of news. The Pigeon opens each header and closes the footer within it containing a featured story, other content, sposored content, and events happening in Pittsburgh.

Made in collaboration with Social Media Coordinator, Hannah Kinney-Kobre

Throughout my time with City Paper, our top priorities have been to develop a more cohesive brand. In this effort we made numerous changes to the website visuals.

For the website I made mockup designs in Figma to help illustrate the design changes we wanted to make on the website. Then by coordinating over phone calls and emails, the developers at Foundation were able to make most of the design changes we wanted.

At the end of each year, City Paper names the top "Pittsburgh's People of the Year" in various categories including Labor, Visual Arts, Health, and more. Similarly to Best of PGH, Pittsburgh's People of the Year was given a brand identity and logomark to go by.